Here are some great resources if you are a small business owner (or part of the team) who has decided to try learning SEO on your own. Knowing how Search Engine Optimization works is a wonderful skill that can help you optimize your website design, develop traffic and content strategies, and allow you to perform SEO copywriting like a pro. Eventually, anyways.
While you may not be able to become an expert overnight, everyone has to start learning from somewhere. Here are some great resources for those who need to learn the basics of SEO. These resources will help give you an overall understanding so that you can later understand why you must structure your content in order to rank well on Search Engine Result Pages (SERPs).